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Caught between a rock and you can a painful set, amongst the greed of bodies in addition to power of your food markets, promoting Scotch whisky in britain isn’t any picnic nowadays. As taxman additionally the merchant have taken the reduce, beloved little funds remains toward fundamental blends and this make up ninety% of the many Scotch whisky intoxicated in the united kingdom. In whisky’s homeland, the brand new federal take in today seems to be Smirnoff Freeze. Requesting a beneficial dram in just one of Glasgow’s stylish more youthful taverns was more likely to be met which have hoots away from derision than glee. While a good whisky salesman it’s sufficient to give you cry, or at least strike the container. What’s the solution? A two-hr plane journey south guides you so you’re able to a totally other industry – a sun-kissed paradise in which whisky reigns ultimate.

Spain has overtaken very first Great britain, then the States ultimately France being new world’s most significant consumer out-of Scotch whisky. Some of the French is actually a tiny disturb about this and you may recommend that if you reason behind the fresh mix-edging searching regarding the Pyrenees – where thrifty Frenchmen can help to save ten to fifteen francs a container – France remains in the future. Regardless of, there were a good seismic shift since late eighties when Us americans ingested four times the quantity of Scotch the Foreign-language supped. Scotch whisky enjoyed status updates for many years from inside the Spain because it actually was a cherished and you may scarce item. Significantly less than Franco, it absolutely was brought in under rigid quotas so you’re able to stock just the extremely personal pubs and you will nightclubs. (więcej…)